TRVL Unveils "Phoebus": The First Greek AI Travel Agent – The Answer to Google's New Era of Search
ATHENS, June 17, 2026 – TRVL announces the launch of Phoebus, the first Greek AI travel agent. Available at trvl.gr/ai, Phoebus understands natural language and finds the ideal accommodation through a simple conversation — just tell it, for example, "I want a 4-star all-inclusive in Rhodes for a family".
With this launch, TRVL becomes the first Greek-owned OTA to actively respond to the biggest shift of the decade in how we discover travel: the move from "search with links" to "search with conversation".
Adapting to Google's New Era
The era in which travelers typed keywords and chose among ten blue links is coming to an end. With AI Overviews and AI Mode, Google now answers directly within the results page, with "zero-click" searches reaching the majority of queries on mobile. The travel sector is feeling the first and strongest pressure from this change.
Rather than defend, TRVL chooses to lead: Phoebus brings that same conversational, instant experience inside our platform — where users don't just get an answer, but can see genuinely available properties, prices and reviews in real time, and soon complete their booking.
CEO Statement
The CEO of TRVL, Panagiotis Athanasakopoulos, stated:
"The whole industry talks about the future of a 'travel agent in your pocket' and AI trip planners that will soon surpass any human travel agent. We are not leaving it for the future: Phoebus is here today. The change in how Google presents information is not a threat for those who are ready; it is the greatest opportunity. A Greek company is proving once again that it can not merely follow, but define the international standards of the experience."
What Phoebus Can Do Today
- Natural conversation: Describe your holiday in your own words, in Greek or English, and Phoebus translates your wish into real results.
- Voice search: Speak instead of typing — Phoebus listens and responds.
- Real data, not generic answers: Availability, final prices, board types and reviews from TRVL's live inventory.
- Bilingual by default: Built from day one for both the Greek and the international audience.
The Next Step: Booking via AI in the New Mobile App
Phoebus is currently in beta and improving every day. The next, decisive step arrives with the new TRVL Mobile App: users will be able to complete an entire booking directly within their conversation with Phoebus — from search to payment — with a single tap via Apple Pay and Google Pay.
This turns the promise of a true "travel agent in your pocket" into tangible reality: think of the trip, tell Phoebus, and the booking is confirmed in seconds.
About TRVL
TRVL is the first Greek Online Travel Agency with international presence and millions of users worldwide. Based in Athens with world-class technological infrastructure, TRVL redefines the travel experience through transparency and innovation.
For more information:
Email: welcome@trvl.gr
Phone: +30 210 300 5141
Website: trvl.gr